11:07 PM

Would you like that
unveiling supersized?


The buzz-term “go big or go home” is bouncing around our culture these days, and it looks like the Marketing Whiz Kids at Boeing have taken that to heart:

Boeing will stage 787 rollout “extravaganza” at Qwest Field

Boeing expects to fill Qwest Field on Sunday, July 8, with as many as 50,000 employees and retirees invited to view a live simulcast on the stadium screens as the first 787 Dreamliner rolls out in Everett. At the Everett plant, aviation VIPs, politicians and journalists from across the world will join several thousand Boeing employees who work on the Dreamliner inside the 787 final assembly bay. The Qwest Field simulcast is for ex-employees and current Boeing workers on other programs.
The public will also have a chance to join in on the fun because the rollout will be carried live at 3:30 p.m. that day via satellite on DirecTV (channel 576) and on DishNetwork (channel 9601). The event will also be streamed live around the globe in nine languages over the Internet from Boeing's website.

The Seattle PI's blogger James Wallace ran some more direct information on his blog, coming from a copy of the internal email from Boeing:
Employees and retirees may invite one guest each. Those interested in attending are asked to register no later than June 15 at GRP NW Community Relations and provide the number in their party. Email confirmations will be sent shortly afterward. Because of space restrictions in the stadium, attendance is limited to 50,000 people, and registrations will be accepted on a first-come, first-served basis.
I know I won't be in Seattle for this event, but I sure like the feel of it. Three BIG cheers for Boeing for giving the official debut of this wonderful airliner the party it deserves. I am counting the days until my first 787 ride.

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